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Under the general trend of media integration, the concept of "integration" has evolved from the early "addition" to the complex "integration". This is especially true for high-quality media companies, which need to focus on brand building and business expansion while pushing content, channels,platforms, operations, management, and other aspects into deeper development, in order to better demonstrate media strength
As the only new media organization and the leading Internet video platform in China, MANGO TV, which is the only new media organization that Hunan Radio and Television Station fully develops its network video business, not only presents a series of high-quality and wonderful video contents for viewers, but also strengthens the development of hardware terminals in continuous exploration and advancement, so that it develops itself into an enterprise that is both open, extensive and inclusive, and brings unique entertainment experiences and feelings to consumers while bringing high-quality contents to the audiovisual industry.
As the only new media organization and the leading Internet video platform in China, MANGO TV, which is the only new media organization that Hunan Radio and Television Station fully develops its network video business, not only presents a series of high-quality and wonderful video contents for viewers, but also strengthens the development of hardware terminals in continuous exploration and advancement, so that it develops itself into an enterprise that is both open, extensive and inclusive, and brings unique entertainment experiences and feelings to consumers while bringing high-quality contents to the audiovisual industry.
IMGO TV: eliminate user’s pain point, create a happy family
According to the conference, there are two series of Mango TV,namely"Qingmang" series and "Xingmang" series. In terms of system, according to Huang Dong, chief technical officer of MANGO TV, two series both adopt MANGO TV's own intelligent TV system MUI, each user can get the most comprehensive content. In terms of use, it is easy to operate and suitable for both young and old; not only can live, rotating and on-demand content be switched at will, but also has the functions of storing playback records and multi-screen interaction. In addition, IMGO TV also together with Dangbei Market to introduce many high-quality content, bringing better audiovisual experience for millions of families and enjoying every minute of the living room.
Dangbei Market is an application store tailored fir smart TVs and TV boxes,always committed to bringing a better user experience to hundreds of millions of families,after nearly 4 years of development, has become a well-known TV App tore, Dangbei Market not only has thousands of high-quality and beautiful TV screen content and a large number of users, but also has strong technical strength and independent innovation capabilities.
New cooperation: interpreting the new ecology of Internet TV
IMGO Happy TV takes users as the center, unites hardware, content platform, system platform, service and partner/channel, and joins hands with many partners including Dangbei market, creating the first "five-dimensional ecology" model in the industry. For users, IMGO solves the pain points of user experience and opens up a fresh mode of Internet experience; for the market, IMGO will end the chaotic situation of cutthroat melee and create a new Internet TV trendsetter.
