Communication University of Zhejiang-Dangbei Intelligent Large Screen Industry Research Center established

by Chelsea . on April 01, 2022

Communication University of Zhejiang (Hereinafter referred to as CUZ)-Dangbei Intelligent Large Screen Industry Research Center, as the first domestic research project dedicated to the development of intelligent large screen industry, will make positive and meaningful research explorations in industry development trends, industry data mining, user behavior and interaction, and industry policy guidance.

The arrival of the 5G era will open a new era of wisdom in the whole scene. TV, as an excellent large-screen entrance, will become the interactive hub of smart families. The traditional TV industry is expected to be reshaped, and an era of the intelligent big screen has been slowly unfolded.

What is the future pattern of the intelligent big screen? What is the impact on traditional film and television? How will the big screen ecology change the family's life scene? ...... Many questions are in urgent need of in-depth and systematic industrial research to explore and help industry development.

At the beginning of the new year, CUZ and Hangzhou Dangbei Network Technology Co., Ltd, a well-known domestic value-added service provider of the intelligent large screen, have cooperated with industry, academia, and research to establish the "CUZ-Dangbei Intelligent Large Screen Industry Research Center" to jointly meet the opportunities and challenges of the intelligent large screen era.

The inauguration ceremony of the research center was held in Hangzhou Dangbei Network Technology Co., Ltd. The CEO of Dangbei, Jin Linglin, and the assistant of general manager, Lv Zirui, together with Professor Zhao Lishou, vice dean of CUZ School of Culture, Creativity and Management, and Professor Li Xinxiang, majoring in online new media, together with young doctors and full-time teachers, witnessed the inauguration of the research center, which opened a new starting point for the integration of industry and education and cooperation between schools and enterprises.

CUZ, as one of the main bases for training broadcasting, film and media professionals, has provided a large number of professional talents for the central and local media industry. Especially after the construction of two campuses and the high-speed development of "one body with two wings" in recent years, CUZ has always been at the forefront of development in the field of film, television, media, and the Internet, and has played an increasingly wide influence. As the main entrance of future film and media traffic, the intelligent big screen industry is also the main place for the university to explore and cultivate talents.

Hangzhou Dangbei Network Technology Co., Ltd. is one of the well-known intelligent large screen service providers in China. Dangbei has been working for many years in all major segments of the intelligent big screen field, with core technology and market share ranking high in the industry, and has cooperated with hundreds of famous enterprises in the upstream and downstream of the industry, with a total business coverage of over 200 million big screen terminals. Dangbei, in the midst of rapid growth, is also in urgent need of deep industry research and horizontal business expansion.

The union of the two sides combines the research ability and talent advantages of universities with the technical accumulation of enterprises, and the advantages complement each other to help industrial development.

CUZ-Dangbei Smart Industry Research Center, as the first school-enterprise cooperation project in China, will make positive and meaningful research exploration in industrial development trends, industrial data mining, user behavior, and interaction, industrial policy guidance, etc.

Based on the research center, the two sides will also broaden cooperation in the fields of creative video creation and incubation, copyrighted movie recommendation platform, and TV shopping program innovation, and jointly explore the training mode of young talents and the production method of creative contents. According to Mr. Jin, CEO of Dangbei, under the framework of the research center foundation, the research and development of new audiovisual products hardware and software will be quickly launched this year.

It is believed that in the near future, the Research Center will become both a stage for young students to create images in the era of big screen and take up the burden of industry research, as well as linking enterprises, universities, and governments, acting as an industry incubator and development booster. We also expect the research center to become a representative and industry-standing research platform in the field of OTT with close integration of theory and practice.